A discount code that beats the minimum advertised price on a premium gas fire pit usually means the seller is breaking the manufacturer's policy, is outside the dealer network, or is not a real store. For brands that set a minimum advertised price, dealers who want to keep their accounts do not advertise below it. The real price cuts in this category come from the manufacturers themselves, when they choose to run one, and a manufacturer announces its own promotions on its own site, with terms and dates. Check there before you trust a code from anywhere else.
Firepit HQ does not sell any of the brands named here yet. We are applying for dealer accounts, and nothing on this page describes a relationship we have. When our store opens it will price at MAP, for the reasons below.
What MAP Covers
MAP stands for minimum advertised price. It's the lowest price a manufacturer allows its resellers to show in an ad, on a product page or in a listing. MSRP is a different number, and it's only a suggestion. Two published policies in this category show how MAP works, and how much the details vary from brand to brand.
HPC Fire Inspired publishes an internet MAP policy that it says it applies unilaterally. It covers prices advertised online, measured after "all discounts, rebates, gifts or promotional items," and it states that it "does not apply to the price at which the Products are actually sold."
The Outdoor Plus publishes a broader policy, last updated April 30, 2026. Besides advertised prices, it covers quotes, email, phone orders and direct transactions. It names coupon codes, cart discounts, price-in-cart tactics, gift cards and bundles that pull the effective price below MAP as violations, and any exception needs the company's prior written authorization.
Of the eleven manufacturers we profile, those are the only two we found publishing a pricing policy on their own sites. The others may still have one. Even the two that publish their rules send the actual MAP figures to dealers privately, so you won't find a public list of them.
MAP and the Law, in Plain Terms
This section is background to help you read a price tag. It isn't legal advice.
In 1919, in United States v. Colgate, the Supreme Court held that a manufacturer may choose whom it sells to, and "may announce in advance the circumstances under which he will refuse to sell." Every unilateral pricing policy rests on that ruling, including both of the ones above.
In 2007, Leegin Creative Leather Products v. PSKS overturned the old federal rule that minimum resale price agreements were automatically illegal. Federal courts now judge them case by case. The FTC's own summary gives the reasoning: without a price floor, a retailer that pays for service can lose the sale to a discounter who provides none of it. The same page notes that some state laws still treat minimum price rules as illegal outright. Maryland is the clearest case. Since October 1, 2009, its antitrust law treats an agreement fixing a minimum resale price as an unreasonable restraint of trade, and its enforcers said in 2023 that they had investigations underway.
MAP programs have limits too. In 2000 the FTC settled with the five largest music distributors over MAP programs it considered unreasonable in reach, partly because they covered ads that retailers paid for themselves.
For a buyer, MAP limits what a dealer can show you. Whether a dealer can go lower in private depends on the brand. Under HPC's policy, a reply to your own email or phone inquiry is outside its scope. Under The Outdoor Plus policy, a below-MAP quote needs the manufacturer's written approval.
Why a Good Dealer Won't Beat MAP
I think MAP is a better deal for buyers in this category than it looks from a search results page.
A gas fire table is an appliance on a fuel line. Somebody has to confirm the fuel type and the supply, the distance to the house, and what your inspector will want to see. Prism Hardscapes, which sells only through authorized dealers, says on its own FAQ that working with one ensures "correct gas configuration, professional installation guidance, and access to warranty service." That work costs the dealer money. A seller who skips it can always undercut one who does it, which is the problem the Court described in Leegin.
When two dealers show the same price on a brand with MAP, compare them on everything else they do for you.
What an Unusually Low Price Signals
I'd check these four explanations in this order.
The seller is breaking the policy, or is not authorized at all. The Outdoor Plus tells its distributors to sell only to authorized resellers in good standing and to keep them off third-party marketplaces, and it can suspend or terminate a reseller for repeat violations. Prism sells exclusively through authorized dealers. If a seller you can't find on the manufacturer's dealer locator shows a deep advertised discount on either brand, stop and ask questions.
The warranty may not follow the product. The warranties I could read from Bull, Heatstrip, Infratech and The Outdoor Plus are all limited to the original purchaser or owner. Bull's extends "only to the consumer who originally purchased the product." Infratech's extends "to the selling dealers to the original purchaser at the original site of installation" and ends on transfer. The Outdoor Plus and HPC both apply their parts and labor warranties to claims from their "original customer," and The Outdoor Plus sells to authorized accounts: dealers, online dealers, contractors and builders. My read is that on those two brands your claim travels through the business that bought from the manufacturer. A resold or out-of-channel unit can leave you with a fire feature and nobody to file the claim.
The store is not real. The FTC warns that scammers "sometimes impersonate real companies and run ads for brand-name products at unusually low prices." Search the seller's name and web address with words like review, complaint or scam, and pay by credit card so you can dispute the charge.
It is a different product. Fire features come in many configurations of size, fuel, finish and ignition. Match the model number, the fuel type and what's in the box against the manufacturer's spec sheet before you compare prices. A lower price on a different configuration isn't a discount.
How to Vet a Fire Pit Retailer
- MAP pricing. On brands that set one, the advertised price should match other dealers. Expect no coupon code on those products and no "see price in cart." If one seller sits far below everyone else, ask in writing whether they are an authorized dealer for that brand, then check the manufacturer's dealer locator yourself.
- Honest lead times. Get the shipping window in writing before you pay. Under the FTC's Mail, Internet, or Telephone Order Merchandise Rule, a seller needs a reasonable basis for any shipping time it states, the default is 30 days when it states none, and if it can't ship on time it must get your consent to the delay or let you cancel for a refund. Compare the promise with what the maker publishes. Prism says in-stock product typically ships in one to three weeks and built-to-order pieces take six to ten. A retailer promising much less on a built-to-order piece should be able to explain how.
- Freight terms. Large fire features ship by freight, and the terms decide who carries the risk. The Outdoor Plus ships FOB Ontario, California. HPC's terms say the buyer owns the shipment once the carrier signs for it at origin, and tell buyers to refuse damaged freight. Heatstrip's manual says to have any damage noted on the freight documents at delivery. Ask the retailer who files the claim if the crate arrives broken, and what you should do at the truck.
- Warranty registration. Ask which warranty applies and what activates it. Infratech wants its registration card back within thirty days "to properly activate your warranty." Ohio Flame's lifetime warranty covers registered steel fire bowls. Bull, Heatstrip and The Outdoor Plus run product registration online. A good retailer gives you the model number, serial number and proof of purchase you'll need, and tells you whether claims go through them. Some dealers can offer more than others: Infratech's Elite Retailers can add a fourth year of warranty coverage.
- The questions they ask you. A retailer worth buying from asks about your fuel, your gas supply and where the fire pit will sit before taking payment. HPC's terms put local code compliance on the buyer. If nobody asks, run the numbers yourself with our gas line sizing and clearance tools, then take the results to a licensed installer and your local building department.
Where to Find Real Promotions
Manufacturers in this category do run their own promotions. The Outdoor Plus keeps pages for past seasonal events on its site, including a 4th of July promotion and a Black Friday sale, and Ohio Flame, which sells direct, marks down items on its own store. The Outdoor Plus policy also leaves dealers room to compete on something other than the advertised price: it explicitly allows free or discounted shipping and financing.
I haven't found any of the eleven manufacturers we profile publishing a MAP holiday, so I wouldn't plan a purchase around waiting for one.
When a manufacturer does run a promotion, it publishes the terms and the dates on its own site, and that's the only source I'd trust for one. If a retailer's code beats a published minimum price, ask questions before you buy.
Pick the Retailer First
On a brand with MAP, the advertised price will usually be the same at every dealer worth using. What you're really choosing is the lead time they'll put in writing, how they handle freight, and whether they get your warranty registration right. If a price looks too good, run the four checks above before you pay.
Sources
- United States v. Colgate & Co., 250 U.S. 300 (1919), decided June 2, 1919Checked
- Leegin Creative Leather Products, Inc. v. PSKS, Inc., 551 U.S. 877 (2007), No. 06-480, syllabusChecked
- Federal Trade Commission, Guide to Antitrust Laws, Manufacturer-Imposed RequirementsChecked
- Federal Trade Commission, Record Companies Settle FTC Charges of Restraining Competition in CD Music Market, press release, May 10, 2000Checked
- Maryland House Bill 657 (2009), amending Md. Code, Commercial Law section 11-204, effective October 1, 2009Checked
- Morgan Lewis, Minimum Resale Price Maintenance Agreements Face Scrutiny From Maryland Attorney General, November 29, 2023Checked
- Foley & Lardner, Minimum Advertised Price Policies: What Manufacturers Need to Know, August 13, 2025Checked
- HPC Fire Inspired (Hearth Products Controls Co.), Internet Minimum Advertised Pricing PolicyChecked
- HPC Fire Inspired, Terms and Conditions (shipping FOB place of origin; local codes and regulations)Checked
- HPC Fire Inspired, Warranty InformationChecked
- The Outdoor Plus, Minimum Advertised Price (MAP) Policy, last updated April 30, 2026Checked
- The Outdoor Plus, 2025 Product Warranty (PDF), including freight policyChecked
- The Outdoor Plus, homepage notice: 2026 pricing for authorized accounts only (dealers, online dealers, contractors, builders)Checked
- The Outdoor Plus, Current Promotions page (past Black Friday and 4th of July promotions)Checked
- Prism Hardscapes, Frequently Asked Questions (dealers, delivery, warranty)Checked
- Infratech, Manufacturer Warranty and Warranty Registration Card (PDF)Checked
- Infratech, Dealers (Elite Retailer program)Checked
- Bull Outdoor Products, Warranty Policy, v2025.02.14 (PDF)Checked
- Bull Outdoor Products, Registration and WarrantyChecked
- Heatstrip, Classic product manual, Rev 6, warranty terms and freight damage instructions (PDF)Checked
- Heatstrip, Warranty RegistrationChecked
- Ohio Flame, Lifetime WarrantyChecked
- Ohio Flame, Ohio Flame Deals collectionChecked
- Federal Trade Commission, How to avoid an online shopping scam this holiday season, consumer alert, November 25, 2025Checked
- Federal Trade Commission, Business Guide to the FTC's Mail, Internet, or Telephone Order Merchandise Rule, 16 CFR Part 435Checked
About the Author
James Darren Writes the Firepit HQ guides on fire features, fuel and fire codes. Every figure in them is cited to its source with the date it was checked.





